Ernie Ball release the Paradigm Guitar String range
Posted: 5 May 2017
With the release of the Paradigm range, Ernie Ball continue to push the boundaries on what is possible when it comes to making guitar strings. The result is a range of strings that are stronger and more durable that any string previously released, whilst not compromising on the legendary Ernie Ball tone and feel that players the world over have come to expect and rely on. Ernie Ball are so confident that Paradigm strings won't break or rust within 90 days that they offer a replacement guarantee.
Paradigm are stronger than.... everyone!
Ernie Ball are the go to string brand for many of the world's leading guitarists, so they decided to put their latest string creation to the ultimate test by having likes of Paul Gilbert, John Petrucci, Kirk Hammett and Kenny Wayne Shepherd try and break a paradigm string. So far, all have failed.
50 Years of Experience has lead to the most advanced guitar strings known to man
Ernie Ball, a family run business, have been making guitar strings in California for over 50 years. From the introduction of the Slinky guitar string back in 1962, to the release of the Paradigm range - the most advanced guitar strings ever created. With two new patents, the paradigm range brings 21st century technology to the world of guitar strings. The key engineering advancements include brass reinforced plain strings that lock the string to the ball giving up to 35% more tensile strength and ultra fine grain steel wire allowing for up to 70% more fatigue strength. Both of which combine to deliver an almost unbreakable string.
Another advanced piece of engineering involves a plasma process that enhances all PARADIGM wrap wire before it is drawn down to specific gauges. This ensures that the wire has a more stable microstructure before it is wrapped means the string will last longer. In conjunction with Ernie Ball's patented Everlast nanotechnology, paradigm strings last longer and sound fresher - without the tone-killing side effects of a coated string.
90 Day Breakage or Rust Guarantee
Ernie Ball are so confident you won't break a Paradigm string, they are offering to replace any broken strings within 90 days of the purchase date. SWAMP customers can contact us directly with evidence of any claims and we will send out the replacement set right away.