The innovative Loog guitar is a seemingly simple idea that makes it easier for children and beginners to learn and play music. To begin with, Loog guitars only have three strings, which is significant for a number of reasons. Firstly, by only having three strings, a lot of the physical and mental aspects required in playing a guitar with six strings, are significantly reduced. With a six string, traditional guitar, the child needs the strength to grip and hold down multiple strings at a time. This can be challenging, especially when the child is younger and their hands are too small to even grip the neck, let alone push down strings. The Loogs neck is only 2.5cm wide and less than that in diameter, which would make it possible for even the smallest of hands to be able to grip and from chords.

Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: their main goal is not to make the most profit, but to offer a product that is unique and well-designed. Loog Guitars is driven by a passion for music and sustainable design. They source the wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

Loog are thrilled and proud to offer you their guitars and they truly hope you’ll love them as much as they do.