The tech gurus of the past designed some of the most iconic devices in the history of music. By taking their inspiration from these esteemed gurus, they have breathed new life into some of these historic pieces of gear- like the venerable Binson Echo, the Teletronic LA, Gilmour’s Doppolas rotary speaker system and even the Dumble and the more iconic Marshall amps. They do this with love, passion and deep respect for the original projects, but with new-found solutions allowed to us by modern technology.

Gurus is the brainchild of Guglielmo Cicognani, the renowned Italian Engineer who has designed his eponymous guitar and bass amplifiers for over 25 years. In 2012, he assembled a team of young and aspiring people to help him start a new project – Gurus Amps. Aiming to build a series of affordable Italian-made boutique products that could be distributed straight to retailers, their products have quickly gained momentum for their sublime quality and craftsmanship.